Presenting partner
Your name on the jam itself, from the announcement to the crowning.
Like Hohly Water Seltzer, 2022
Back the
Crown
Sponsorship
Put your brand in the middle of Brisbane's BMX street jam. Two days, hundreds of riders, and edits that keep running long after.
Supported by
5Editions since 2022
100sOf riders each year
2Days, street and DIY
77k+YouTube views
YouTube views across the King Of BNE videos on the LUXBMX channel, October 2026.
Why King Of BNE
It started in 2022 as a day of mates riding the city. It is now the jam riders travel for, and in 2024 it was the final stop of Monster's worldwide Cash Up series.
Saturday rolls spot to spot through Brisbane with cash up for the riding. Sunday takes over a DIY spot for a full session and the crowning. Every edition is filmed for the LUXBMX channel and picked up by the BMX press, so a partner is seen on the day and long after it.
Ways in
Every one has been done beforeCash for tricks
Prize money handed out on the spot, in your name, for the biggest riding of the weekend.
Like Monster's Cash Up, 2024 + 2025
Product on site
Your product in riders' hands across both days, from drinks to parts to giveaways.
Like Monster keeping riders hydrated
Venue and food
Host the DIY day, the food trucks or the video premiere.
Like the 2025 premiere at Hiker Brewery
What partners get
Shaped around you- On the siteYour logo in the Supported by line at the top of kingofbne.com.
- On the daySpace at both days for banners, a tent and product.
- In the editsA credit in the LUX RAW edits on the LUXBMX YouTube channel.
- On InstagramMentions on @kingofbne and @luxbmx before, during and after the weekend.
Seen in
Partners so far
LUXBMXHost, since 2022
Monster EnergyCash Up series 2024 + 2025, and supporting partner
Hohly
Hohly Water SeltzerPresenting partner, 2022
Let's talk.
Tell us what you have in mind for King Of BNE 2027. Email us at help@luxbmx.com or send a DM to @kingofbne.